Heidi has spent the last 20+ years in marketing and communications—to include 18+ years with Louis Garneau, a bike gear company. She started one of the first gravel road races in Vermont, Rasputitsa, and although the competition has increased significantly, is still a leader in the racing world. Heidi has worked with a number of other “small shops” to advance their marketing and communication goals using a strategic, measurable approach to include Little Bellas and professional athletes like Olympian Lea Davison. She started her marketing career with the former Wild Earth Journal.
Heidi is a Vermont native, growing up near Lake Willoughby, and has a deep love for the environment and Vermont.